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Updated: Feb 14, 2023

During a busy Christmas season, we were able to grab 5 minutes with Nino Titoric, Director of Global Sales at Urbanista for a round up of some key partnerships in 2021 and a look ahead to their channel plans for next year.

Tell us about Urbanista and your channel plans for 2022.

Urbanista is a global audio lifestyle brand that makes stylish and affordable audio products that provide the soundtrack for life in motion. We are a Swedish brand and started up in 2010 with a drive to create beautiful audio products that reflected our love for urban culture and Scandinavian tradition. Since then, we have become an internationally recognised audio brand, selling in 90+ countries across the world.

Growing our business and extending our channel partner base is a key objective for 2022. At Channel Summit EMEA, we’re interested in meeting potential channel partners to help us enter new markets and develop our business in countries where we already have a presence.

What specific products do you want distributors and retailers to know about?

We’ll be showcasing our latest audio products including the ‘True Wireless’ range of earbuds, and a truly incredible and innovative audio device called Los Angeles, the world’s first self charging solar powered wireless headphone. Incorporating Powerfoyle™ solar cell material, the headphones use advanced green technology to convert all light, outdoor and indoor, into energy to deliver virtually infinite playtime. Drop by the Urbanista stand and give them a try.

Describe how your channel business has developed in the past 12 months? What trends have you seen and what have been the highlights for your business?

Online sales have been a massive driver for Urbanista and our e-commerce partners. It’s been a key trend this year and one we expect to continue in 2022.

Which geographic areas and/or channels are you prioritising in the next 12 months?

Priority markets include UK, France, Balkans, DACH, Southern & Eastern Europe plus Africa so we’re keen to meet and get to know potential channel partners from these countries and regions.

What sets Urbanista apart from other audio brands in the market?

Urbanista has a unique place on the market. Our brand represents affordability, innovation, lifestyle and fashion. Our Scandinavian heritage and outlook feeds into our product design and this really resonates with consumers across the world.

Any interesting partnerships, sponsorships or collaborations to share?

This year has seen a stack of brilliant artist collaborations and socially led initiatives so we’re really pleased with the response we’ve had to the different campaigns that were executed this year. We partnered with H&M Home on a limited edition bluetooth wireless speaker which was great fun, and we worked with Swarovski® on an exclusive version of our Urbanista Miami headphones. We also worked with internationally renowned DJ, Sylvain Armand, on a uniquely designed headphone under the banner ‘Everything happens for a Rhythm’.

We’re also really proud of our collaborations with the Tim Bergling Foundation and the Non-Violence Foundation Project. Both are excellent organisations doing great work to tackle mental health issues and peaceful conflict resolution respectively.

Urbanista is a confirmed exhibitor at Channel Summit EMEA 2022.


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