ASBIS Targets MEA Retail Expansion with Strategic Push at Channel Summit META

ASBIS Middle East is gearing up to showcase its growing retail ambitions at Channel Summit META 2025, as the global IT and consumer electronics distributor strengthens its footprint across the Middle East and Africa.

With a well-established presence in the B2B distribution space, ASBIS is now doubling down on its premium retail offering—leveraging Channel Summit META as a platform to engage with key retail buyers, explore new channel partnerships, and highlight its diverse brand portfolio, which includes Prestigio, Canyon, and Aeno, among others.

“Channel Summit META provides the perfect environment to support our retail expansion strategy across high-potential markets in the region,” said the ASBIS team. “We are focused on building collaborative relationships and introducing product lines that address the growing demand for innovation, quality, and value.”

ASBIS’s strategy includes expanding its physical retail presence, introducing experiential store formats, and tapping into new customer segments through digital retail enablement. The company will also showcase upcoming technologies aligned with regional consumer trends—from smart home products and mobile accessories to personal tech innovations.

By positioning itself as a hybrid player bridging both distribution and retail, ASBIS is well-placed to support retailers looking to stay ahead of rapidly evolving consumer expectations in the META region.

Attendees can meet the ASBIS team at Channel Summit META to explore new growth opportunities, strategic collaborations, and insights into how the company is reshaping the future of tech retail in the region.