Juice Brings Disruption, Sustainability, and Consumer Power to the Middle East

Juice, the UK’s leading mobile accessories brand, is charging into the MENA region with a bold mission: to disrupt the status quo, put the consumer first, and bring genuine sustainability to the consumer electronics space. From its game-changing launch in 2012—where it became the fastest-selling new brand in John Lewis history—to now selling more cables than Apple in the UK, Juice has always done things differently.

At its core, Juice is all about injecting excitement and creativity into what has traditionally been a bland category. With high-quality, reliable accessories that are anything but generic, the brand empowers consumers to express themselves through colour, design, and ethical choice.

“Sustainability is not a trend for us—it’s our responsibility,” says Jolyon Bennet, Juice Founder and CEO. As the only UK tech brand using 100% post-consumer waste plastic in all products, Juice is leading the way in ethical manufacturing. The company has eliminated single-use plastics across its supply chain and is preparing to launch repairable accessories and personal energy generation products to help consumers take their devices off the grid entirely.

Juice’s presence at Channel Summit META isn’t just about product—it’s about purpose. The brand is looking to connect with retailers and distributors that want to offer customers more than just another charger or cable. Juice brings storytelling, standout packaging, and a proven strategy that turns functional tech into desirable lifestyle choices.

Understanding local consumer needs will shape Juice’s expansion strategy. The brand plans to bring its clear, easy-to-navigate product labelling and broad range of customisable designs to help Middle Eastern consumers choose the right accessory quickly and confidently.

As the global consumer electronics industry faces a major shift—driven by AI, legislation, and increasing consumer awareness—Juice is already ahead of the curve. With a roadmap that includes repair services, renewable charging solutions, and upgradable tech, Juice is preparing for a smarter, greener future.

In a market that’s growing more crowded, Juice stands out by making sustainability cool, technology easy, and accessories exciting again.

Meet Juice at Channel Summit META and see how they’re powering the future of consumer tech—ethically, creatively, and unapologetically different.