ZAGG Powers Up the Region with Smart Accessories and Red Bull Racing Style

ZAGG, the name behind some of the world’s best-known mobile accessory brands, is making waves at Channel Summit META with a bold mission: to expand its reach across the Gulf and broader MENA region by partnering with key distributors, retailers, and e-commerce leaders.

From award-winning screen protection and sleek, functional phone cases to mobile keyboards and Mophie power solutions, ZAGG’s product lineup is built to match the energy and demands of the region’s tech-savvy consumers. With over 400 million devices protected worldwide, the brand is already a global leader—and now it’s aiming to localise that success in the Middle East.

“Technology should bring people closer together,” said Malek Abdullah Asem El Tabech, Regional Sales Manager at ZAGG. “Our accessories are about more than just protecting devices—they help people stay productive, powered up, and connected in today’s fast-paced world.”

One of the highlights at the event is ZAGG’s new multi-year partnership between Mophie and Oracle Red Bull Racing. As an official team supplier for the 2025 Formula 1 season, Mophie is rolling out a range of exclusive Red Bull Racing-branded power solutions, which visitors can experience first-hand at the ZAGG stand.

Channel Summit META fits perfectly into ZAGG’s regional strategy—serving as a launchpad to build brand visibility, learn more about local preferences, and accelerate go-to-market plans. The team is actively looking to form new alliances across distribution, retail, and e-commerce, as well as explore co-branded campaigns and in-store visibility opportunities.

With a strong eye on evolving regional trends, ZAGG is adapting its portfolio and pricing to reflect local needs. Whether it’s a stylish, durable case or a premium fast-charging power bank, ZAGG is focused on delivering smart accessories that combine performance, protection, and personality.

In a region where consumers are highly brand-aware and mobile-first, ZAGG is here to lead—not follow. And as smartphones get more expensive, ZAGG is doubling down on its promise: to protect what matters, power every moment, and deliver products that match every lifestyle.

Catch ZAGG at Channel Summit META and discover how innovation, design, and partnerships are driving the next chapter in mobile accessory excellence.