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Exertis Pro AV and Xilica Enter Distribution Partnership for DACH and Poland

Carsten Steinecker, Managing Director Business Development Exertis Pro AV
Carsten Steinecker, Managing Director Business Development Exertis Pro AV

Pro A/V VAD Exertis Pro AV has launched Xilica products exclusively for Austria, Germany, Poland, Switzerland and selected CEE markets! From now on, the complete Xilica portfolio is available at Exertis Pro AV, one of the largest and most renowned distribution companies for AV media technology in Europe.

Xilica, a Canadian company headquartered in Toronto, is a collaboration solutions provider. With an award-winning range of IT-centric audio solutions for the modern collaboration space, Xilica's portfolio of digital signal processors, network endpoints, user interfaces, and speakers offers resellers the ability to deploy installed audio systems end-to-end using Category cable, PoE and standard network infrastructure, with little to no proprietary setup. Working alongside alliance partners such as Sennheiser and Barco, Xilica products extend to deliver the full room solution for conference spaces, classrooms, and government applications while adhering to IT standards.

As part of the new agreement, Exertis ProA V resellers have access to the benefits of Xilica One – Xilica’s global channel program designed to enhance reseller profitability, growth, and impact by providing additional tools and incentives to drive competitive advantage – such as project registration, MDF, sales and marketing resources, on-demand training, and profitability programs.

As customer demand accelerates for easy-to-deploy, IT-centric audio solutions that go ‘beyond the bar’ in enterprise, education and government markets, we’re pleased to partner with Exertis Pro AV”, said James Knight, CEO, Xilica. “Combining their strong reseller network and relationships in the channel with Xilica’s product portfolio, strategic alliances, and Xilica One Partner Program delivers a compelling value proposition that assures an outstanding experience for the end-user.

Adding Xilica to our portfolio of communication products enables Exertis ProAV resellers to offer powerful audio solutions for medium, large and specialty rooms that can be deployed over standard IT infrastructure”, said Carsten Steinecker, Managing Director Business Development Exertis Pro AV. “We’re excited about the difference Xilica’s products can make to our resellers serving the corporate, education and government markets, who are keen to provide tailored audio systems that meet enterprise standards and leverage greater simplicity in design and deployment.


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