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Avnet Silica Expands Positioning & Wireless Connectivity Portfolio with u-blox

Thomas Foj, Senior Director Supplier Management and Vertical Markets EMEA for Avnet Silica
Thomas Foj, Senior Director Supplier Management and Vertical Markets EMEA for Avnet Silica

Semiconductor specialist Avnet Silica has announced a strategic partnership with u-blox, a global provider of leading positioning and wireless communication technologies and services. This collaboration not only enriches Avnet Silica's product portfolio, but also prioritises solutions in Global Navigation Satellite Systems (GNSS) and short-range radio, followed by cellular technologies. This strategic alignment perfectly complements Avnet Silica's existing offerings, significantly broadening the array of choices for customers.

With more than two decades of industry-leading experience, Switzerland-based u-blox offers a comprehensive range of GNSS positioning chips and modules, robust and flexible Bluetooth and Wi-Fi modules and an expansive portfolio of high-quality, scalable, and secure cellular chips and modules. u-blox's dedication to innovation and superior quality marks them as a key player in the industry.

u-blox also utilises advanced technologies to deliver reliable and robust positioning and wireless communication products for various sectors of the IoT ecosystem, such as industrial, automotive, and consumer applications. As a market leader in GNSS technology, u-blox bolsters Avnet Silica's offerings in this domain.

"Avnet Silica, as a leading electronics distributor, was our clear choice for a partnership aimed at expanding our reach in the EMEA region and enhancing our distribution network", said Chris Corrado, Vice President Global Distribution at u-blox. "We're confident that Avnet Silica's expertise in providing comprehensive application support to customers, underpinned by Avnet's world-class logistics infrastructure, will significantly boost demand for our innovative products and technologies."

Thomas Foj, Senior Director Supplier Management and Vertical Markets EMEA for Avnet Silica, stated: "the u-blox product portfolio aligns seamlessly with our current offerings, especially in the GNSS and short-range radio markets. Their module solutions complement the NXP Semiconductors chip-level Wi-Fi and Bluetooth products and Nordic Semiconductor Bluetooth chipsets that we already provide, further strengthening our efforts in the EMEA region. We believe this well-established brand, known for delivering cutting-edge technologies, will be of great value to our customers."

In the EMEA region, u-blox products are available through Avnet Silica offices in Austria, Belgium, Czechia, Denmark, Estonia, Finland, France, Germany, Hungary, Israel, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey and the United Kingdom.


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