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TD SYNNEX UK&I Appoints Sophia Haywood-Atkinson as Director of Services


Sophia Haywood-Atkinson, Director of Services for TD SYNNEX UK&I
Sophia Haywood-Atkinson, Director of Services for TD SYNNEX UK&I

Broadliner TD SYNNEX UK&I has appointed Sophia Haywood-Atkinson as business unit director, services. Her appointment underlines the continued focus and investment TD SYNNEX is making to ensure partners can capitalise on the potential to grow their services business.

TD SYNNEX offers a wide range of services which partners can offer to their customers on a partnership or white-label basis. They range from pre-shipment installation and testing to software, maintenance and support services, through to the company’s renowned Tech-as-a-Service and Trade-in offerings. In her new post, Haywood-Atkinson will be responsible for development and growth of these offerings and all other aspects of TD SYNNEX’s services business.

James Reed, director Endpoint Solutions UK and Ireland for TD SYNNEX, stated: “services are an important element of every partner’s business today and this is an area in which there is significant potential for growth. We are placing increased focus and making strong investments in developing our services capability and, with the experience she brings of working at both distributor and vendor level, Sophia brings a fresh perspective and insight to this key role.

Haywood-Atkinson has re-joined the company after an 18-month spell during which she worked at a well-known vendor company. Prior to that she was head of Tech-as-a-Service B2C and trade-in services UK&I at TD SYNNEX. In her new role she will be responsible for the management of the services team and the further development and growth of the TD SYNNEX services portfolio.

Commenting on her appointment, she said: “TD SYNNEX UK&I has a wonderful services proposition that addresses every stage of the technology lifecycle and with the strong emphasis on sustainability in the market today, that’s going to become even more important and relevant for our partners. With Tech-as-a-Service, Trade-in and all the other services we offer, we have a great opportunity to help partners extend their own value and make technology solutions more accessible, sustainable and affordable for their customers.

Haywood-Atkinson is the latest female director-level appointment at TD SYNNEX, which is strongly pursuing its diversity, equity and inclusion agenda. She added: “I’m grateful to be coming to an organisation that takes such a positive approach to encouraging and elevating women and giving all its co-workers every opportunity to learn, develop and grow, to be themselves and to be the best they can be.

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