SPC Enters the French Market
After expanding in Portugal, Spanish vendor SPC is entering the French market to offer its range of phones, aiming to continue growing and establishing itself as Europe's leading consumer electronics brand. SPC smartphones and senior phones are now available in major French retailers and department stores, as well as on the SPC website in France.
The company, which is based in Vitoria (Basque Country), is starting its activity in the French market with a catalogue focused on telephony, a category in which SPC is the leader in Spain and has the greatest expertise. Its smartphones and a wide range of telephones for the elderly are already available in France in supermarkets and on its website. In the coming months, other product categories offered by the brand, such as tablets and smart devices for the connected home, will complete the range.
SPC's goal is to quickly reach the annual rate of 200,000 terminals sold in France and to double its current turnover within four years.
SPC has more than 30 years of experience in the ICT sector in Spain. Since its creation, the company has continuously expanded its product and service portfolio to meet the latest industry trends and consumer needs. France is the second market where SPC is expanding its business. The brand was already introduced in Portugal in 2013 through the main retail chains, a country where it has recorded annual growth of 20% in recent years.
Teresa Acha-Orbea, General Manager of SPC, said: "after thirty years of working with the objective of making the latest technology at the best price available to all consumers in the Iberian market, the expansion into France was a natural step in the company's growth. It is a market where there is already a demand for our products and we will now be able to market them through the main players in the country."
To develop the French market, SPC has created a specific sales and after-sales team for the country. In terms of points of sale, the Spanish company's smartphones and senior phones are available in the country's main retail chains, including Carrefour. SPC will also market its range through the brand's official website.