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Sonos and EET Establish new Nordic Distribution Partnership


Mikael Thulin, managing director of EET Denmark
Mikael Thulin, managing director of EET Denmark

Multispecialist EET has expanded its portfolio in the Nordic market with the signature of a new distribution agreement with world-renowned audio manufacturer Sonos, which came into effect on October, 1st. The agreement covers the distribution of Sonos' products in the B2B channel in Denmark, Finland, Norway and Sweden, where EET will in particular contribute to building Sonos' dealer network in the installation business. Sonos is widely known among private consumers, to whom it is today the world's largest supplier of multi-room speakers.


EET has a large dedicated Pro-AV & Audio Team with more than 20 sales people on a Nordic level, who will daily drive the Sonos business, together with Sonos' many partners.


"Sonos and EET will work strategically with selected resellers under the Sonos Partner Program, ensuring a high level of service and expertise throughout the channel. We want our resellers to have the best 360-degree experience of Sonos, and here we know that EET has a strong team to guide and service our current and future B2B partners in the Nordics", said Kasper Rohde, Nordic Head of Professional & Installed Solutions at Sonos.


"At EET, we are extremely excited about this new collaboration - we have been looking for a manufacturer that can meet the demand we are seeing, especially from smaller office environments as well as the retail and hospitality industry, for some time. Here we see Sonos as the perfect match - they are the market leader, extremely user-friendly for small businesses, and a brand that most people already know from the private market", says Mikael Thulin, managing director of EET Denmark.

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