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SFM Becomes New Exclusive Canadian Distributor of Blustream for the Commercial Channel


Sami Midani, Director of Business Development at SFM
Sami Midani, Director of Business Development at SFM

Canadian pro A/V specialist SFM has been appointed as the new exclusive Canadian distributor of Blustream for the commercial channel, a company specialized in award-winning AV distribution solutions.


Blustream provides advanced HDMI distribution options for integration with mission-critical reliability. Their products have been designed and engineered by a global team of AV specialists with over 30 years of experience. Through extensive research, Blustream highlighted the need for an AV distribution brand on the market that could deliver both industry leading performance and, more importantly, reliability. This resulted in developing a range of HDBaseTTM and HDMI solutions to deliver advanced AV integration within any installation environment. As an official HDBaseT adopter and alliance member, Blustream is firmly positioned at the forefront of this advanced technology. Through integration of the HDBaseT chipset their engineers have developed the world’s most innovative range of AV distribution products.


“We are excited and enthusiastic about partnering with SFM for the Commercial Channel in Canada”, says Martyn Shirley, Founder and General Manager of Blustream. “SFM is internationally respected as a professional, world-class distributor with a track record of growing brands. Combined with the extensive range of Blustream products, we see partnering with SFM will be a great way to support Commercial Installers and Designers throughout Canada.


Blustream’s HDBaseT matrix solutions have particularly proven to be market leaders in terms of both performance and value. Their next-generation V2 matrix solutions now offer an unrivalled feature set, delivering pre-amp line level volume control, HDCP 2.2, Web GUI and app control. These features enhance the user experience by delivering both a seamless set-up and then easy control integration during installation.


Blustream’s primary objective is to always be pioneers of new technology and engineer solutions that provide the ultimate backbone of any multiroom AV system.


We are thrilled to announce our exclusive distribution partnership with Blustream for the Canadian commercial market”, states Sami Midani, Director of Business Development at SFM. “Blustream embodies innovation and quality in the AV industry, with an impressive product offering and expertise across a range of AV protocols that delivers unparalleled value for the money. We look forward to working closely with Blustream to provide customers with a superior experience with their products. This partnership further strengthens our portfolio of solutions and underscores our commitment to bringing the best value-added technical distribution services to the Canadian market.

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