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ASBIS Dynamically Develops Robotics Division and Introduces it to New Markets


Siarhei Kostevitch, CEO of ASBIS Group
Siarhei Kostevitch, CEO of ASBIS Group

Broadliner ASBISc Enterprises runs intensive activities of its robotics-related business division - ASBIS Robotic Solutions (AROS). The Group doubles its robotic commercial division and started operations of this division in new countries such as Hungary and Bulgaria as well as in the Middle East and North Africa (MENA Region). Local, experienced AROS teams are already operating in Poland, Czechia, Slovakia, Romania, Greece and Cyprus.


In each of these countries, ASBIS has developed a sales offer, strategic business partners and successively activates precise marketing activities in the B2B segment. Further intensive development of partner networks in the segment of robot integrators and resellers is also underway.


Group plans to expand its robotics product portfolio in 2023. First collaborative robots under its own CRON Robotics brand should be expected in European markets also in 2023.


First products distributed by AROS will be solutions of leading companies such as: Aubo, Dobot, DH Robotics, Gausium&Keenon. Current AROS offer includes cleaning solutions for industrial and commercial spaces, including Hotels Restaurants and Cafes (HORECA), hospitals and office premises, delivery solutions and industrial robotic solutions, such as automation of conveyor operations in production lines, or welding of metal constructions. Other product lines, such as related to security, surveillance, logistics and education will be added successively.


ASBIS Robotic Solutions (AROS) is an important new branch of ASBIS's business launched in December 2022, focused on the distribution of collaborative robots (also known as cobots) and building its own solutions in this area (CRON Robotics). According to market forecasts, by 2030 the global robotics sector will record strong growth at around 20% per year. When it comes to the segment of cobots, i.e. robots that cooperate with humans and industrial. In recent years this sector grew by 40%. The global cobot market is expected to be worth $225 billion by 2026.


Siarhei Kostevitch, CEO of ASBIS Group, commented: “ASBIS is deeply involved in the development of its robotics business division. AROS has a very large potential, it is expected that the global robotics market alone may reach the value of several hundred billion dollars in a few years. We want to participate in the development of this sector, especially since we have experience in technological innovation. We are dynamically developing our activity in the robotics sector by joining new countries. It is important that AROS is not only about the sale of ready-made products, but solutions based on global technologies specially developed for the needs of each company and/or business sectors. That is why it is so important for us to build local teams with knowledge and experience in the field of robotics. I am convinced that already in 2023 we will see the positive effects of our robotics division, which is expected to l develop even more in the coming years.

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