Broadliner TD SYNNEX is taking over the distribution of the Targus accessory brand "Hyper" in Austria and Germany with immediate effect, which offers special connectivity and power products for Apple devices.
The Hyper brand has been in the portfolio of the manufacturer Targus since spring 2022 and offers consumer and business solutions such as USB-C hubs and docking stations, battery packs, adapters or cables. The portfolio is primarily designed for Apple users and is suitable for every business sector, such as public authorities, educational institutions, healthcare and the creative industry.
With the addition of the Hyper brand, TD SYNNEX is expanding its long-standing and successful cooperation with the Californian manufacturer Targus.
Udo Monsberger, BU Director Apple at TD SYNNEX Deutschland, comments on the distribution agreement: "I am very pleased that with the addition of Hyper to our portfolio, we can offer our Apple partners in particular an even broader range of products for their Apple community. For me, the multi-award-winning accessories for Apple devices are characterised first and foremost by the fact that they are available on the market incredibly quickly after the presentation of Apple product innovations. They also offer a wide range of productivity enhancements - whether it's MacBook performance, maximising connectivity, streamlining workflows or increasing productivity with hybrid working. The Hyper brand has long been embraced by the Apple community and now offers our channel partners a great cross-selling opportunity."
Hyper's products are available to order now from TD SYNNEX.
"For me, one of the highlights is the Hyper HyperDrive Dual 4K Hub, which can now be used to extend the connectivity of the M1 MacBook. For the first time, it is possible to connect 2 external monitors with 4K video with it - I am sure, for many Apple users, a long-awaited optimisation and productivity improvement!", Monsberger adds.
Commenting on the signing, Bişar Yeşil, Hyper Channel Distribution Manager Central Europe at Targus, said: "we are delighted to add Hyper to our long-standing partnership with TD SYNNEX. Hyper has an excellent reach in the Apple community - together with our distribution partner TD SYNNEX we want to inspire this community. With Hyper, we're focusing on innovative accessories for Apple products that are timely to market and add value for our channel partners and users."
Interested distribution partners can obtain detailed information on the Targus brand Hyper from their contact in the TD SYNNEX sales department or in the online shop InTouch.