iStyle has opened the first Premium Partner store in Romania, in AFI Cotroceni commercial centre. The new store is up to new standards in terms of display space and number of products, as well as the way services are provided.
The new store has double the display space (approx. 200 sqm) compared to Premium Reseller stores and feels like an "Apple Store", everything from the way the products were displayed to the furniture used.
The investment in the store cost about €1m. In June, the iStyle store in Băneasa Shopping Center will also benefit from the new status, while a Premium Reseller store will open in Craiova later this year, for a total investment of €2.5 million.
An improvement of the new Apple Premium Partner status is related to the service area. The new stores will have service technicians to carry out various repairs. For example, changing a screen or an iPhone battery could be done the same day.
"By becoming an Apple Premium Partner we bring added value to iSTYLE and enter a new era, both in Romania and regionally. In the 20 years we have been on the Romanian market we have managed to set a standard of service that is hard to match. The innovation of the products offered and the professionalism of the team are the two directions of our commitment to our customers and partners. We are now proposing a new retail experience, that of stores where "everything is Apple" down to the smallest details. In fact, throughout this journey to implement the concept we have been joined by Apple specialists. I am convinced that the new business stage will strengthen our position in the preferences of Apple users and will open other opportunities in the future", said Valeriu Ion, General Manager iSTYLE Romania, Bulgaria and Adria.