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Exhibitor Interview: Andrew Huang, CEO, Vention

Tell us about Vention

Since our inception in 2011, Vention has been known for offering innovative and high-quality audio & video accessories, 3C accessories, network cabling solutions, and car accessories. As a global high-tech enterprise, we stand out from our competitors for our strong product design, research and development, manufacturing, sales, and marketing capabilities.

Vention holds more than 200 patents. Our products are widely distributed through various channels, including online retailers, specialty stores, distributors, and retail chains, allowing us to bring our innovation to end-users worldwide.

Which countries does Vention have a presence in?

We have subsidiaries in China, Germany, and the United States. Our new office in Spain will be operating soon. At the same time, we have efficient warehouses in China and Germany, and the US warehouse is under construction. By now, Vention has been the trusted brand in 70+ countries across Asia, Europe, Africa, South America, Oceania, and other regions.

How has your channel business developed in the past 12 months?

We're committed to maintaining our online presence while also expanding our reach through offline channels. In the past 12 months, we entered the chain channel and opened several specialty stores in Southeast Asia, such as Indonesia, the Philippines, and Thailand. These efforts allow us to connect more closely with end users and better understand their needs. In Europe, we've established branches and warehouses in Germany, which has helped us to serve customers in neighboring countries more effectively.

We've been actively participating in heavyweight international exhibitions like CES, INFOCOMM, IFA, and more. This has helped us amplify our brand voice and engage with a broader network of collaborators.

What market trends have you identified that are impacting your business?

With the growing adoption of technology, the demand for electronic accessories is on the rise. Particularly, the adoption of 5G networks and the need for faster data transfer boost demand for high-speed connectivity products, such as 8K HDMI cables, USB Type-C cables, and Ethernet cables. The new high-power GaN chargers are a game-changer on the market. They're smaller, faster, and more cost effective than traditional chargers. The broad market potential of these chargers has encouraged us to increase our investment.

We're also dedicated to providing our customers with the best audio experience possible. With the increasing demand for noise reduction, our products have evolved from standard sound quality to ENC (environmental noise cancellation) and now to ANC (active noise cancellation). We're constantly exploring new opportunities for product upgrades and improving our offerings to stay at the forefront of the market.

What specific products do you want to introduce at Channel Summit EMEA?

During the Channel Summit EMEA, we would like to showcase a few of our best sellers and new products to our potential partners, including 8K HDMI 2.1 cables and adapters, 200w mini GaN chargers, 8K high-resolution 11-In-1 docking stations, Bluetooth 5.3 earbuds, car accessories, etc.

Which geographic areas are you prioritising in the next 12 months?

We see great potential in the EMEA market. We look for partners with a strong understanding of the local market, existing customer base, and distribution channels in the EMEA areas.

Do you have a structured channel programme? Please explain how you work with your channel partners

At Vention, we believe in building strong relationships with our partners. To that end, we have a comprehensive partner development plan that includes 1-on-1 regional partner managers who are available to respond quickly to partner needs and provide comprehensive business support. This includes annual sales rebate support, market and competitor analysis, R&D support from our multinational team, localized marketing plans and promotions, and a dedicated team that regularly visits partners to ensure their success.

Any interesting marketing partnerships, sponsorships or collaborations to share?

In just two years of collaboration with a local channel partner, we've become the most popular online audio and video brand in the Czech Republic. Similarly, in Korea, our partnership with Coupang has allowed us to become the third best-selling audiovisual brand in less than three years.

Our efforts have not gone unnoticed, as we were awarded the Dark Horse of the Big Sale in 2021 on Shopee, and in 2022 we were recognized as the Best Seller of Shopee Electronics. These achievements reflect our unwavering commitment to providing exceptional products and services to our customers, and we're proud to continue innovating and growing in the years to come.


Vention is exhibiting at Channel Summit EMEA 2023. For more information about Vention click here



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