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EET Group Acquires Convena Distribution


Søren Drewsen, CEO of EET Group
Søren Drewsen, CEO of EET Group

Danish multispecialist EET Group has acquired all the shares of competiting sparepart specialist Convena Distribution for an undisclosed amount.


Convena Distribution is one of the leading international IT distributors in Europe with an annual turnover of €80 million and more than 19 years of industry experience. The company's 90 employees serve more than 4000 customers in +30 countries across offices in Denmark, Finland, France, Germany, the Netherlands, Sweden and the United Kingdom.


Søren Drewsen, CEO of EET Group, says: "we are delighted to welcome Convena to the EET family. This acquisition is an important strategic move for us as it will significantly strengthen our market position and capabilities with a strong commercially driven organisation and a large customer base. It fits perfectly with our broad range of services supported by close relationships with our suppliers and will further cement EET as a leading player in value-add IT distribution."


Convena Distribution has a strong reputation in the industry and is known for its high service and commercial mindset, and EET will benefit from this by incorporating Convena Distribution's expertise and skills into the company's daily work. The acquisition will give EET a competitive advantage in the market and drive growth.


Commenting on the acquisition, Ulrik Bøttner and Peter Garber, owners of Convena Distribution, said: "we are incredibly proud of the journey Convena has been on over the last few years and of our fantastic staff who have driven Convena to the company it is today. We are delighted that Convena is being acquired by a company that shares our values and we are confident that Convena's commercial spirit will live on and thrive with EET's advanced technology platform and impressive product portfolio. Our customers will undoubtedly be in good hands with EET."


The acquisition of Convena Distribution is the latest in a series of strategic moves by EET to expand their business and ensure long-term growth. Convena Distribution is EET Group's 30th acquisition since 2015 and the second in 2023, after French VAD Config.

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