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API and ASBIS Sign Distribution Agreement

Andreas Printz, Purchasing Manager at API
Andreas Printz, Purchasing Manager at API

Broadliner API has signed a distribution agreement with ASBIS Group. Asbis specialises in both distribution and the development and promotion of its own technological products, solutions and services in the field of IT and IoT (Internet of Things) for customers in the European, Middle Eastern and African markets.

The company now also offers API resellers in the DACH region and beyond access to the products of its own brands AENO, Canyon and Prestigio. In the Prestigio product line, the world's first touchpad keyboard Click&Touch is now available for resellers. Its product design was awarded the Red Dot Award. Canyon is the brand for accessories and includes the following groups: mobile and PC accessories, hearables & wearables and gaming products.

Andreas Printz, Purchasing Manager at API, said: "our new partner offers our resellers real added value, as we can provide interesting products in the areas of consumer electronics, smart home and gaming with its variety of articles. In this way, we will fulfil our main task as a distributor to offer our resellers maximum choice and the optimal product for them and their end customers."


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