Accessory and storage specialist Ashtel group of companies, a leading player in the distribution industry, has been appointed as the regional distributor for Verbatim in the MENA (Middle East and North Africa) region. Verbatim has entrusted Ashtel Group with the responsibility of expanding its footprint in the dynamic MENA market. With their extensive network, market expertise, and unwavering commitment to excellence, Ashtel Group is well-positioned to successfully navigate the region's unique challenges and capitalize on its vast potential.
"This partnership brings together the strengths of two industry leaders, creating an unparalleled synergy that will drive growth, innovation and customer satisfaction. Ashtel Group's deep understanding of the MENA market and storage portfolio, combined with Verbatim's state-of-the-art products and solutions, will provide businesses and consumers in the region with access to an unmatched range of reliable and high-quality technology products. We are confident that their commitment to excellence, customer-centric approach, and unwavering dedication will drive tremendous success in their journey as the regional distributor for Verbatim in the MENA region", said Francis Palayoor, business head for Ashtel.