Is it time for the channel to ride the e-scooter wave?
Updated: Feb 6
2023 has kicked off with some encouraging forecasts for the e-mobility market. According to a recent report from Next Move Strategy Consulting, the global e-mobility market is expected to reach USD 65.81 billion by 2030, with a CAGR of 35.7% during the forecast period from 2022 to 2030.
Underlying this is the global drive towards net zero which means that electric travel is here to stay, and there are opportunities for the channel to get involved.
Technavio estimates the global e-scooter market to increase by 4261.82 thousand units from 2022 to 2027 with the APAC region on course to account for 81% of the growth of the global market during the forecast period.
A premium category with luxury brands and hefty price tags
For the well heeled rider, there are plenty of luxury options on the market. Most recently, Bugatti launched a premium version of its electric scooter through their ongoing partnership with Bytech. Other brands at the top end of the scale include Ducati, Jeep and Cruzaa.
More ideas and innovation
Other than appealing to the luxury market, some urban mobility brands are looking to design and innovation as a way to differentiate themselves from their competitors. Japanese e-bike brand Icoma is one example, offering consumers something very different versus similar offerings on the market.
The Tatamel bike is both foldable and portable with a modular approach to its design, allowing customers to create their own stylised version of the bike. While not strictly an e-scooter, its design led approach and everyday use case functions (it folds up so neatly it can fit under your desk) makes its design both eye-catching and a viable alternative to an e-scooter.
A growing accessories ecosystem
With more e-scooters entering the channel, the surrounding accessory ecosystem can also be an opportunity for channel partners. Specialised products such as phone holders, custom e-scooter stickers, speakers, storage bags and anti-theft locks are all products that should grow in demand as sales of e-scooters rise.
But keeping up with the many legal variations around e-scooter usage is a challenge for brands, consumers and the channel, with policies changing and evolving all the time. It was announced recently that from July you’ll no longer need a driving license to ride an e-scooter in Japan, just as Parisiens have been asked to vote on the future of rented e-scooters in Paris. Either way, the role of tchannel partner will be an important one in the development of the e-scooter market.