Groupe Brandt Showcases French Excellence and Built-In Innovation

Groupe Brandt, a century-old pillar of French appliance manufacturing, is set to bring its rich heritage, innovative spirit, and premium product portfolio to Channel Summit META. Known for its strong family values, in-house production facilities in France and Algeria, and a commitment to excellence, Groupe Brandt is aiming to forge new partnerships across key Middle East and Africa markets.

Representing two powerful brands—Brandt, positioned at the mid-entry level, and De Dietrich, a premium brand focusing on the built-in appliance segment—Groupe Brandt offers a diverse product range designed to cater to evolving consumer needs. From induction cooking innovations to a full suite of built-in solutions, Groupe Brandt combines French craftsmanship with cutting-edge technology.

At Channel Summit META, the group's primary objective is to establish a strong distribution network, particularly in Saudi Arabia, the UAE, Qatar, and Kuwait. With its comprehensive marketing and after-sales services, Groupe Brandt aims to support partners who can uphold the brand's high standards and deliver exceptional value to end consumers.

Groupe Brandt sees the real estate boom in the MENA region as a major opportunity, with its premium built-in products ideally suited for upscale residential and commercial projects. Thanks to their flexible in-house manufacturing capabilities, the company can tailor products to meet regional needs, ensuring their offerings align with local preferences and market demands.

"We believe Channel Summit META provides the ideal platform to engage with quality partners who share our vision for innovation, quality, and service excellence," Groupe Brandt’s Marketing Director, Mauricio Del Puerto, noted.

Looking ahead, Groupe Brandt recognises the region’s growing appetite for premium, tech-forward appliances—driven by a young, dynamic population and increasing disposable incomes. By focusing on high-quality materials, advanced features, and trusted distribution partnerships, Groupe Brandt is poised to make a lasting impact in the META region.

Meet Groupe Brandt at Channel Summit META to explore how a century of French expertise is shaping the future of modern living in the Middle East and Africa.