Retail specialist Exertis France has unveiled an exclusive partnership with Soflow. This deal allows the distributor to enter the urban mobility market.
Created in 2015, SoFlow is a Swiss company specialized in the design and manufacture of electric scooters and other e-vehicles, and is one of the leading brands on the German and Swiss markets, recognized for its conception, design, excellent quality/price ratio and robustness.
The company has raised about €1 million in crowdfunding. It has worked with leading brands such as IBM, Renault and BMW and has been selected as a "preferred partner for electric mobility" by Euronics International.
For Eric Kebani, Exertis France Development Director, "detecting new consumer trends, finding new brands and meeting the needs of distributors is a strong feature of Exertis France's DNA. This strategy must be accompanied by partners/brands whose product offer is adapted to this vision, so that the launches are a success for both brands and distributors. SOFLOW fits perfectly into this approach thanks to the quality of its products, its positioning and its relevance to the French market. I am very pleased with this launch in France."
Fabrice Pierga, CEO of Exertis France & Iberia, said: "with the opening of this new category, we are expanding our product and service offering. Exertis France has once again demonstrated its ability to adapt to the changes in today's markets. And this is just the beginning, you will soon discover our new partnerships with new brands and product lines."
Rüdiger Odenbach, SoFlow's Sales Director, added: "with Exertis as our exclusive partner for the French market, we have laid the foundation for a successful cooperation to make Soflow one of the leading brands in the urban mobility sector. The excellent market position of Exertis and its outstanding competences will enable Soflow to offer a wide range of electric scooters and other products in all relevant sales channels."
The initial meetings between Exertis and Soflow took place on Channel Summit EMEA 2022. The next edition of Channel Summit, organised by ChannelHub, will take place in Monaco 2023. Registration for qualified buyers is opened here.