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EET Signs a Nordic/Baltic Cooperation Agreement with Tineco

Allan Friis, Sales Director Retail for EET Denmark
Allan Friis, Sales Director Retail for EET Denmark

Multispecialist EET has just signed a cooperation agreement with Tineco for the sale and distribution of Tineco's products in the Nordic and Baltic markets through its offices in Denmark, Finland, Norway and Sweden. Tineco develops innovative technologies and intelligent electronic products for the home and is particularly known for its handheld, cordless combi floor washers, which both vacuum and wash the floor in one process. In other words, Tineco's products are much more than just a new handheld vacuum cleaner, which makes this brand super interesting for EET.

"Once you have experienced a combi floor cleaner from Tineco, which can easily vacuum both egg white and plum from your kitchen tiled floor*, wash it and leave it completely clean, there is no doubt that you would like to own one of these in your own home", says Allan Friis, Sales Director Retail for EET Denmark. "When we came across Tineco, we were immediately excited about their unique and compelling products. At EET, we always want to bring new technology to our markets, and Tineco certainly gives us the opportunity to do that. We also see Tineco as a perfect match for EET, having previously had great success introducing floor cleaning devices. We are therefore sure that all parties will find it a great advantage that we can use our established channels when introducing Tineco to the Nordic and Baltic markets."

Tineco is also enthusiastic about the new cooperation agreement: "EET has a strong network and extensive market experience in this category, which makes them an extremely attractive partner for Tineco. We have developed some unique products and want to become a leader in the rapidly growing market of cleaning units that can perform a combined cleaning, where the floor is both vacuumed and washed in one operation. With EET's solid network and extensive experience, we believe they can help us establish this position in both the Nordic and Baltic countries", says Marco Getz, General Manager, Tineco Germany.

Tineco, which produces 20 million units a year, was first established more than 10 years ago and is now a premium brand. Outside China, Tineco has been established for more than 6 years, including in the US market. In Europe, Tineco is headquartered in Germany.


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