CMF by Nothing Showcases Design-Led Innovation for Retail Growth at Channel Summit META

CMF by Nothing, the sub-brand of London-based tech disruptor Nothing, made a strong impression at Channel Summit META 2025 with the regional reveal of its latest product range. As a Headline Sponsor, the brand used the summit platform to emphasise its retail ambitions and expand its footprint across the GCC.

From smartphones to smart audio, CMF’s line-up reflects a deep understanding of consumer expectations in the Middle East—where premium design, high functionality, and value-for-money are key purchase drivers.

Leading the showcase was the new CMF Phone 2 Pro, the brand’s lightest and thinnest smartphone yet, featuring a sleek design and modular accessories that add style and versatility. Also featured was a trio of new audio launches—Buds 2, Buds 2 Plus, and Buds 2a—each tailored to different lifestyle needs, from immersive audio and noise cancellation to everyday comfort and affordability.

"This launch marks a significant step in our journey across the GCC," said Rishi Kishor Gupta, Regional Director at Nothing MEA. "We’re proud to introduce CMF’s unique blend of thoughtful design and advanced performance to a community that truly appreciates innovation at accessible price points."

CMF’s presence at the summit underlined its intent to work closely with regional retailers and distributors who share its vision for making beautifully crafted tech more widely available. With strong design cues, affordable price points, and universal appeal, CMF by Nothing is well-positioned to help retailers attract new customers, tap into the youth and lifestyle tech segments, and differentiate their product mix.

Retailers and partners interested in stocking CMF products can explore the full range at Channel Summit META or reach out through Nothing’s regional team. With growing consumer interest in alternative smartphone and audio brands, CMF by Nothing is ready to offer something refreshingly different—designed for the next generation of buyers.