Belkin International has expanded its retail presence in Oman with a third store opening in central Muscat, Oman. The store, situated in the City Centre Muscat mall, was opened in July by brand ambassador and ex-Oman men’s team international, Ali Al-Habsi.
Fawad Mir, Regional Managing Director of Belkin EMEA & E-commerce stated, “Our continued expansion in Oman demonstrates that customers in the Sultanate share our passion for exceptional design, quality and value. This year marks Belkin’s 40th anniversary, and we’re thrilled to have a dedicated space to tell the Belkin brand story to our Omani customers and share more about our corporate social responsibility initiatives. This modern store setting and carefully curated product lineup promise a unique and fulfilling shopping experience
The 100 sqm store showcases the full range of Belkin products and also features prominent messaging around the company’s commitment to sustainability. Earlier this year, Belkin announced a switch from virgin plastics to PCR (post-consumer recycled plastics), updating product housing materials to consist of 72-75% PCR and plastic-free packaging.
Belkin also announced a partnership with the Environmental Society of Oman (ESO) to donate 10% of sales on its first PCR product available in the region, the BoostCharge 4-Port USB Power Extender, across its 3 Oman store locations.
Suaad Al Harthi, Executive Director at the Environment Society of Oman, said, “As the only non-profit organization in Oman that focuses on conserving the environment, we are pleased that sustainability is becoming a key area of consideration for several consumers and companies across various industries. Belkin sets a great example as a forward-looking international company launching responsibly made products and using plastic-free packaging.”