ASBIS Baltics Starts Smartphone Brand Infinix Distribution in Baltics
ASBIS Baltics became an exclusive distributor of Infinix Mobile in the Baltic countries: Estonia, Latvia and Lithuania. Infinix is Shanghai's leading manufacturer of modern and stylish smartphones, operating in more than 40 countries worldwide.
Infinix targets its range of mobile devices mainly to the younger generation. Between 2019 and 2021, Infinix's sales grew by as much as 157%, which now positions it among the fastest-growing brands in the mobile industry. Hence, ASBIS Baltics is happy to help to distribute this new brand and diversify the Baltics mobile market.
Infinix products have the latest features that users are looking for in a smartphone, including high-resolution displays, super-fast charging, and advanced AI-enabled cameras all packed into attainably priced devices, so they can reap the benefits from enhancing their daily digital lives.
The company recently announced the introduction of the world's first Future Light Painting Leather technology, whereby the leather frame of a smartphone changes colour when exposed to UV light. And in 2021, Infinix unveiled its first flagship laptop in the INBOOK X1 series, joining forces with giants like Microsoft and Intel. Infinix is a brand on the way up, working with the best companies in the industry to become a household brand worldwide.
"Smartphone maker Infinix Mobile belongs to the portfolio of one of the world's leading manufacturers of such devices - Transsion Holdings. According to Counterpoint Research, in 2021, the combined sales of handsets of the three brands owned by Transsion were at 185 million units globally, with the number of smartphones sold increasing by 61 percent. Transsion Holdings' strategy so far has been based on its presence in markets in developing countries. According to Counterpoint Research, the company doubled its smartphone sales in India in 2021 and was the largest supplier in Pakistan", explains Costas Tziamalis, deputy CEO of ASBIS Group.
The high quality and innovation of its products have also been recognized by international technology experts, as evidenced by numerous awards and prestigious recognitions:
In 2021 Infinix Mobile released a new smartphone model - ZERO X Pro with a 108MP camera and 60X Moon Shot zoom feature. The product has already won two awards at the Asian Telecom Awards 2022 - Technology Innovation of the Year and Marketing and Brand Initiative of the Year in China,
In the second half of 2021. Infinix launched its first concept phone with 160 watts of fast charging power,
In 2021, the NOTE 10 Pro won the iF DESIGN AWARD,
In 2020, the brand was listed as one of the Top 15 Globalizing Chinese Brands to Watch 2020 BrandZ.