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Amacom Appoints Rob Lenderink as New Director Sales Benelux


Rob Lenderink, Director Sales Benelux for Amacom, The Amazing Company
Rob Lenderink, Director Sales Benelux for Amacom, The Amazing Company

Rob Lenderink has joined Dutch CE specialist Amacom, The Amazing Company as Director Sales Benelux. Lenderink thus fills the vacant position created after Robert Romano's departure in June.


Rob Lenderink (53) has earned his spurs widely in various managerial sales positions in recent years. For the past three years, he was active as Director Sales B2B for the Dutch branch of the ALSO Group, one of the leading technology suppliers for the ICT industry with operations in 30 European countries. In the previous two years, he served as Director Sales Benelux, a period during which he worked with Bas Janssen, the current Managing Director of Amacom. In the time period before ALSO, Lenderink's roles have included Lexmark International and Canon Europe.


Rob Lenderink is looking forward to working for Amacom: "I got to know Amacom as a very stable and powerful international player in the world of consumer electronics and professional audiovisual solutions. All the building blocks are present within this organisation to be successful together with our partners. I am therefore very much looking forward to leading the sales teams of Amacom, Megami, Joint Advantage and Exertis AV and working with them to further expand existing and new customer relationships."


Bas Janssen said about the appointment of Rob Lenderink: "Rob is an experienced sales director who, like no other, is able to translate the wishes and needs in the market into joint commercial opportunities and solutions. Rob has proven many times in the past that he knows how to form close sales teams that are goal-oriented, have an eye for detail and value customer relations highly. We therefore see in him the right person in the right place to further expand our relationships in the field of consumer electronics and professional audiovisual solutions and would like to wish him every success in his new position."

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