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Altec Lansing targets regional expansion at the Inaugural Channel Summit MEA

Altec Lansing, a leader in audio electronics, is set to showcase its innovative prowess at the inaugural Channel Summit MEA, an exclusive, invitation-only event, bringing together the key players in the consumer tech retail ecosystem across the MENA region. We spoke with Christophe Brisset, Managing Director, EMEA & APAC of Infinity Brands, Altec Lansing, to discuss their participation and outlook on the future.

A Rich Heritage in Sound 

Since 1927, Altec Lansing has been a trailblazer in the audio electronics field, known for providing sound to the first movie with audio. Today, they are celebrated globally for their premium range of audio products, including headphones, earphones, and EVERYTHINGPROOF® speakers. Blending top-tier design with exceptional sound quality, Altec Lansing stands as a testament to audio innovation.

A Strategic Entry into the MEA Market 

The Channel Summit MEA provides Altec Lansing with a prime opportunity for initial engagement with the MEA network. It's a stepping stone towards building a successful strategy for 2024, focusing on establishing strong market connections.

The company’s participation in Channel Summit MEA marks a pivotal moment for Altec Lansing as they announce their partnership with Wordtell Mobile, headquartered in Dubai.

Brisset said “This partnership signifies a major expansion into the Middle Eastern market, aligning with their global strategy and recognising the unique opportunities the region offers. We aim to replicate our global success and tailor our approach to the distinctive needs of the MEA market. The summit serves as a vital platform for understanding regional dynamics and crafting suitable strategies.”

Trends and Technological Focus 

Altec Lansing is keenly focused on emerging trends such as AI, portable speakers, and ANC headphones/earphones. Their commitment to exploring new technologies in audio and gaming positions them at the forefront of the evolving consumer electronics landscape.

Understanding Regional Challenges and Opportunities

The summit is key for Altec Lansing to gain valuable customer insights and adapt their products and strategies accordingly. This customer-centric approach is crucial for addressing the unique needs of the region.

Brisset added, “The competitive landscape of the MEA consumer electronics sector presents both challenges and opportunities. We, at Altec Lansing, aim to assert ourself as a significant participant, embracing the region's distinct market dynamics.”

Future Trends in the MEA Region 

Networking is integral to Altec Lansing's strategy, and the Channel Summit MEA is an ideal venue for reinforcing their presence. While solidifying its partnership with Worldtell Mobile, the company is also open to exploring additional collaborative opportunities.

Altec Lansing foresees continuous growth in the consumer electronics industry, underpinned by innovation and adaptive partnerships. The company's management and R&D teams are dedicated to advancing current product categories and exploring new ones.

As they step into the inaugural Channel Summit MEA, Altec Lansing brings a legacy of excellence and a vision for the future, ready to tune into the evolving needs and trends of the consumer electronics industry.

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