After France, Galaxus Attacks the Italian Market
One week after announcing its entrance on the French market, Swiss online department store Galaxus is now also live in Italy. With a lively community, a wide range of products and high service quality, Europe's most honest online retailer also wants to score points in its southern neighbor.
All customers from Bolzano to Palermo can now store at the Swiss e-commerce market leader. Galaxus is also staying true to its strategy in Italy and is starting small and agile. The aim is to learn quickly, continuously improve the store and get online shoppers excited about the concept. The aim is to grow a loyal customer base over the next few years, who want information, inspiration and quality when shopping online.
The expansion to the south lends itself to linguistic reasons. Galaxus has been communicating in Italian for many years and is the first port of call for customers in Ticino. Accordingly, Galaxus is already well known among northern Italian border crossers. For the time being, the Italian orders are delivered from the logistics location in Krefeld, Germany, which operates throughout Europe. Products from stock are delivered to recipients' addresses from northern to southern Italy within three to five days.
Galaxus has been live in Germany since 2018 and in Austria since 2021. The product range comprises over 1.6 million products. In the two countries, more than one million customers have already shopped at Galaxus. "Our online concept is unique and works not only in Switzerland, but also in a very competitive market like Germany. That's why we are convinced that the demanding Italian clientele will also feel at home on our shopping platform", says Florian Teuteberg, CEO and co-founder of Digitec Galaxus.