Updated: Feb 14
According to recent findings by Allied Market Research, the global action camera and accessories market is forecast to reach $6.58 billion. This represents a CAGR growth rate of 13.5% (from 2021 - 2027) and an increase in units shipped from 13.4 million in 2020 to 29.9 million.
The knock on effect of covid-19 has led to a boom consumers spending time outdoors. The global outdoor holiday market was valued at $500.3 billion in 2020 and is estimated to reach $3,326.4 billion by 2030, registering a CAGR of 16.2% from 2021 to 2030.
DJI recently launched the modular Action 2 action camera and it's very much geared to cater for the casual user through to the extreme sports fans.
Paul Pan, DJI Senior Product Line Manager commented, “We stripped our action camera down to its fundamentals and rebuilt it from the ground up to create DJI Action 2. You can configure this camera for neighborhood walks, hang gliding off a cliff, music festivals, and countless other action-packed moments. DJI Action 2 embeds DJI’s legendary technology in a revolutionary new series of mounts and fittings, making it easier than ever to see your life in action.”
The Action 2 is set to retail at $399 USD.
Allied Market Research
Outdoor holiday market