top of page


20th February 2024
Fairmont Bab Al Bahr, Abu Dhabi, UAE

reach logo 120pxl.png
TEG logo sig 2.jpg
Screenshot 2024-01-22 at 08.32.22.png

Electronics Channel Strategy Forum

The Electronics Channel Strategy Forum (ECSF) provides CxO level executives from the MENA region's leading retailers and consumer technology brands with access to a private, 1 day event  to listen to a range of topics and themes impacting the consumer technology retail industry.

Today's leaders are faced with a unique challenge - how to maintain profitability, embrace tomorrow’s opportunities and integrate greener practices into the business with minimal disruption. 

ECSF is a private event organised in conjuction with Channel Summit MENA 2024 and is tailored for decision makers to access the latest ideas, solutions and market intelligence to inform business decisions and growth strategies. Join us in Abu Dhabi.

Key Themes

Augmented Reality

Customer Retention 


Digital Transformation

ESG Solutions

Refurbished Market

Retail Media Innovation

Supply Chain Strategies

Who Attends

Decision makers and key influencers from the MENA region's leading retailers and consumer technology brands. Attendance is submitted to strict seniority critria. 

Preliminary Agenda

10:00 - 10:05 | Welcome and Introduction

10:05 - 10:35 | KSA and Oasis of growth - Unpacking the Saudi consumer behaviour and the drivers behind the retail spend

Presented Prachi Satoskar, Commercial Director, GfK

Advice on building your retail brand to support long-term success and cater to consumer needs, powered by consumer insights.

A deep understanding of consumer mindsets is critical for retailers to maximize sales in increasingly volatile, saturated markets. Specifically, how this understanding can drive sales uplift in the short-term by empowering retailers to: 

  • Identify key targeting opportunities. 

  • Develop a launchpad for marketing messaging that resonates. 

  • Optimize owned touchpoints to ensure consumers stick with retailers through the purchase journey. 

10:35 - 11:05 | Navigating the Consumer Odyssey: Strategies for Capturing and Retaining Today's Dynamic Shopper

Presented by Dr. Kiran Nair, Associate Professor of Marketing, Abu Dhabi University

This session will delve into the intricate landscape of the evolving consumer journey, addressing the challenges faced by today's retailers in both reaching and retaining their customers. Backed by comprehensive market research, we will uncover the latest trends shaping consumer behaviour and explore innovative ways to track their journey. Attendees can expect actionable insights and concrete recommendations on implementing effective marketing strategies to capture consumers and foster long-term relationships. Join us to gain a competitive edge in the retail arena by understanding and adapting to the changing dynamics of consumer engagement.

11:05 - 11:55 | Retail Solutions Showcase in Partnership with Business France

Introduction by Lola Richard, Business France

5 guest speakers present the latest solutions powering digital transformation, customer engagement retail media and business insights.

Bleu Reflet presented by Mikaël Buffet, Co-Founder & CSO

Bleu Reflet brings unique and tailor-made digital solutions into life allowing consumers to live new experiences (virtual try-on, 360 interactive and marketing solution, digital sizing tool, realistic Web 3.0 environment, one to one digital shopping...) by using photo-realism, AI and AR.


Quividi  presented by Ivan Del Luro, Head of Business EMEA & Latam

Quividi provides an AI & multisensor-based platform delivering real-time audience measurement and shopper engagement for the Retail, Retail Media and Digital Out-of-home industries.


Technis  presented by Jean-Baptiste Biolay, Global Head of Marketing

Transforming data into decisive action, Technis stands as the ultimate one-stop-shop in the data-driven ecosystem. At Technis, we're not just a platform; we're a comprehensive partner in your data journey. Our cutting-edge SaaS platform, combined with an expansive network of strategic partnerships, delivers an all-encompassing solution for businesses seeking to leverage data for impactful decision-making.


ULIT presented by Regis Nadelwais

We firmly believe that digital solutions provide a more flexible, responsive, transparent and reliable approach. During negotiation rounds, our negOptim suite, not only empowers the teams to make swift and informed strategic decisions (assortment, promotion plans, price positioning, margin management, landing) but also triggers effective and timely invoices issuance to suppliers.


Weblib presented by Asad Munir, Presales Consultant

Weblib is a software editor that develops secured solutions for WiFi connectivity and mobile devices management. Weblib serves a wide range of customers in retail, travel, including large corporations, public entities (universities, hospitals...), and large public venues such as stadiums, airports, railway stations, and conference centers

11:55 - 12:10 | Coffee Break

12:10 - 12:20 | The Electronics Group (TEG) Introduction

The Electronics Group is an Association formed by some of the most reputed electronics organizations in the UAE who work together towards the betterment of the electronic industry in the Middle East and UAE.

12:20 - 12:30 | Elevating Retail Sales By Empowering The Frontline

Presented by Elias Bugosen Chaluja, Founder & CEO, ChannelPro

Vendors have spent the past twenty years optimizing every aspect of the e-commerce experience to maximize sales and enhance brand experience. It is high time that we started to optimize the face-to-face sales experience..

12:30 - 12:45 | Epson 2023 Climate Reality Barometer Survey Findings

Presented by Jason McMillan, Regional Sales Director - ME, Epson

Imaging technology brand Epson share insights into their Global Climate Barometer Survey, and discuss how it is informing the company's product development and strategy.


12:45 - 14:00 | Lunch

14:00 - 14:40 | Supply Chain and Sustainability

Moderated by Jacky Chan, ESG Project Manager, CONTEXT

This presentation explores the reality of carbon emissions in the IT supply chain, emphasising the crucial role of collaboration, circular business models, performance targets, and robust data tracking. Our collective efforts can lead to a sustainable future, addressing the industry's environmental footprint and contributing to global emissions reduction.

14:40 - 14:55 | HP Hybrid work with Future Ready portfolio - AI, Portfolio, Security and Sustainability. 

Presented by Senthil Kumar, Technology Consultant, HP Personal Systems

Future ready vision and actions revolve around customers, which are central to everything HP does, creating a more growth-oriented portfolio by tailoring our offerings to the new ways people live, work and play.

14:55 - 15:10 | Coffee Break

15:10 - 15:25 | Computer Accessories Sales Key Drivers in Retail Channel

Presented by Polina Anokhina, METCAP Region Director, Logitech

15:25 - 16:05 | Circular Economy & Retail: the Role and Value of BuyBack Programmes

Presented by Pascal Chabret, Retail Specialist

European retail specialist, Pascal Chabret, shares first hand insights into how a retailer can introduce and integrate a successful buyback programme that contributes to both the circular economy and bottom line

16:05 - 19:00 | Exhibition Area Visit and Networking 

20:00 - 01:00 | Award Evening 

Get ready for a memorable evening and join us for an action-packed evening of awards, networking and entertainment.

Places are limited and subject to approval. Apply now for a place at ECSF. 

Any Questions? Please contact Liam McSherry, Conference Director - 

bottom of page