Workshops
Workshop Room Location: Grand Prix A
Monday, 13th May
14:00 - 14:30
Harnessing Innovation for Convenience
Presented by Nevin Francis, Director Strategic Insights, GfK
In the rapidly evolving tech and durables sectors, 2024 presents unique opportunities despite economic hurdles. A growing middle class and urbanization also contributes to consumers lookout for products which make life easy. With those lenses, this session focuses on smart technologies which transform everyday products into more efficient ones, the multifunctional features which cater to consumers convenience, and artificial intelligence (AI) based innovations which is not only improving product use cases but also reshaping the retail experience.
15:00 - 15:30
Channel Insights Session: AI PCs
Presented by CONTEXT
This session will explore the development of the AI PC market, and what the channel needs to know about this dynamic category. Full details coming soon.
16:00 - 16:30
How can you empower frontline salespeople and grow mindshare every day?
Presented by Elias Ghosn, Founder & CEO, ChannelPro
Every channel manager knows that the key to channel sales success is getting sales channels aligned, on-side and motivated to sell their products. However, most channel managers are struggling to do this, unable to reach enough channel sales teams using calls, meetings and emails. ChannelPro makes it easy for brands and distributors to engage with their indirect channel sales force, at scale. Join us to hear the story of how a leading global brand has been able to transform its channel sales, engaging with its frontline channel salespeople easily, efficiently and at scale.
17:00 - 17:30
How to win across EMEA e-tail using Digital Shelf Analytics
Presented by Peter Laughton, CEO & Founder, Eebz
The former e-commerce lead at Electronic Arts (EA Games), Peter Laughton, shares his top tips on winning at digital retail in EMEA markets. Learn how to enable the discovery of your products in online stores, ensure stock availability and maintain competitive pricing. Using Eebz Digital Shelf Analytics, brands and distributors can track e-commerce KPIs of their products at any e-retailer in one place. Join this solutions-packed 30-minute workshop to learn how to increase your revenue at e-tail across EMEA.
Tuesday, 14th May
10:00 - 10:30
How Can Companies Leverage Data to Drive Sales and Customer Engagement?
Presented by Carl West, Managing Director, Open & Informed
In recent years, the market research landscape has evolved with the emergence of more niche and user-friendly solutions including app based consumer surveys that deliver instant results to video based content platforms for qualitative research. This session will provide an overview of today’s landscape, and look at how brands and channel partners can take an innovative and proactive approach to data generation to drive sales, comms and customer engagement.
11:00 - 11:30
Maximize Growth Opportunities by Focusing on Consumer Aspirations
Presented by Ines Haaga, Director Global Strategic Insights, GfK
Despite ongoing economic challenges faced by consumers and businesses in 2024, growth opportunities persist. Brands, retailers and distributors will succeed in demanding global conditions with a strategic focus on key regions and categories, and by understanding and catering to consumers’ aspirations: Experience, Sustainability and refurbished products.
15:00 - 15:30
Market Insight Session presented by Regent Evolution
Pradip Somaia, Partner, Regent Evolution
This session will discuss the latest trends from the M&A landscape, and examine what companies can do to improve and add value to their business.
16:00 - 16:30
How True Moral Ambition Can Drive Sustainable Growth
Presented by Walter Dornstedt, Consultant
Too often, eco-friendly design and refurbishing projects have been disqualified as greenwashing. And sometimes that was fair criticism, because many green initiatives were only segways to drive ‘dirty’ business. As a random example: a handful of laptop-bags made out of reclaimed ocean plastic was the alibi to win a big volume-deal for thousands ‘old-fashioned’ nylon products. You needed to be ‘green’ to earn your place at the table, but your bottom-line business result could not really afford to live up to your good intentions. In my contribution I am shedding a light on this dilemma – and am providing a perspective that will let you re-think some fundamental business-principles.
How we can we, as a tech-community, embrace the moral ambition that is needed to take care of our planet and each other - and run a healthy and profitable business?