Broadliner Ingram Micro has signed a pan-European distribution agreement with Telco Accessories, one of the leading mobile accessories companies, featuring brands such as Gecko Covers, Xtorm, LINQ by Elements and Njorð by Elements. The new distribution agreement will extend the reach of Telco Accessories in Europe and also strengthen Ingram Micro's range of smartphone and tablet accessories.
The cooperation between Telco Accessories and Ingram Micro is extremely broad. A pan-European contract has been signed, enabling Telco Accessories to roll out its products faster and more flexibly within Europe. They will use Ingram Micro's pan-European organisation in Germany for this and the products will be distributed across Europe from the Ingram Micro warehouse in Straubing to Ingram Micro's regional warehouses.
"This new partnership has enabled us to achieve a desired step", said Joram Sluijter, Senior Business Unit Manager Components & Mobility Ingram Micro. "Ingram Micro is always looking for good additions to the existing product range, Telco Accessories is a good example. Telco Accessories is a Dutch company that started with Solar Chargers years ago, I can still remember talking to Xtorm in the distant past. I love to see how that company, Xtorm, has grown into the current Telco Accessories brand house, with 4 great brands in its portfolio. The brands Gecko Covers, Xtorm, LINQ by Elements and Njorð by Elements fit perfectly in our portfolio and meet our desire to have a range of high quality accessory brands. I am therefore very much looking forward to working with Telco Accessories to serve our partners in order to broaden the market share of Telco Accessories and provide our customers with even better choices when choosing their mobile accessories from Ingram Micro."
Wybe van Toorn, Business Development Manager at Telco Accessories, added: "we took a close look at our European distribution network in early 2021 and then came to new insights and needs. This immediately gave rise to the desire to enter into a partnership with Ingram Micro. Initially, this was done on a local level, for example in Germany, the Netherlands or the United Kingdom. Then it soon became clear to us that we could expand this to a pan-European level."
He completes: "our new partnership with Ingram Micro allows us to reach countries and regions where we were not (fully) represented, and directly across all channels. This includes Hungary, Italy, Spain and the United Kingdom, all of which represent great potential for our brands. In addition to this geographical expansion, our collaboration also provides a huge boost to create more synergy between our different country teams."