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EET Expands Smart Home Portfolio and Partners with Nanoleaf


Allan Friis, Sales Director Retail for EET Denmark
Allan Friis, Sales Director Retail for EET Denmark

Multispecialist EET has just signed a new and exciting partnership with Nanoleaf - one of the world's leading and most innovative smart lightning manufacturers, in Denmark, Finland, Norway and Sweden. Nanoleaf is known worldwide for developing smart lights in a wide range of modules that can be controlled by voice, via app or with preset scenarios.


EET is delighted with the newly established collaboration, which fits very well into EET's existing smart home portfolio: "Nanoleaf has been on EET's wish list since 2018, when we saw the first products at the CES show in Las Vegas. Nanoleaf continues to create new products that both open new markets and fit well with our existing channels, which already have Nanoleaf in their product portfolio. The fact that EET has now been chosen as the new distributor for Nanoleaf in the Nordic region confirms that we have a solid and strong channel strategy that is attractive to smart home manufacturers such as Nanoleaf", says Allan Friis, Sales Director Retail for EET Denmark.


Nanoleaf is also pleased with the newly established cooperation with EET: "at Nanoleaf we are very excited to start this new partnership with EET in Scandinavia. Given their broad dealer network, their extensive retail experience and their strong team, we believe that EET is the right partner that can easily calibrate with our business strategy and help our brand continue to grow in the region. With all the innovations we have just announced at CES, we are confident that 2023 will be a great year for Nanoleaf in Scandinavia thanks to the support of EET", says Philippe Delplancke, Managing Director, Nanoleaf Europe.


Established in 2012 by three engineers passionate about revitalising the lighting industry, Nanoleaf today has a global presence with offices in Toronto, Shenzhen, Paris, Hong Kong and the Philippines. The company strives to constantly rethink what's possible, and if something already exists in the market, it's not something Nanoleaf jumps at unless they can do it better.


Most recently, Nanoleaf partnered with CORSAIR to create a smart home integration for the iCUE ecosystem, for example. This collaboration means brand new and innovative solutions for the gaming community to connect their lighting directly to the various games - solutions that will be available to EET's network of retailers in the future.


Nanoleaf is also one of the first brands to launch Matter-compatible products, this will happen in Q2 2023, when the Essentials line consisting of both Bulps and Lightstrips will become Matter-compatible.

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